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MacHale Park naming rights to be sold

Sport

Mike Finnerty

THE stadium naming rights for MacHale Park, Castlebar and the advertising ‘space’ on the back of all Mayo GAA jerseys are now up for grabs ahead of the start of the 2021 GAA season.
County Board chairman Liam Moffatt has confirmed that Teneo, a leading communications and consultancy firm, have been employed by Mayo GAA to ‘manage the sponsorship process’ and secure ‘two new commercial partnerships’ in the months ahead.
“Obviously in this day and age, the workload for volunteer County Board officers is very, very high, and it just wouldn’t be prudent to engage in commercial negotiations and processes with a lack of domain knowledge.
So what we’ve done here, in conjunction with the clubs, is appointed this consultancy firm to manage, and to advise, in relation to sponsorship processes for Mayo GAA. So Teneo’s expertise is being sought for the benefit of Mayo GAA.”
Elverys, who are Mayo GAA’s main sponsor, have held the naming rights to MacHale Park since the beginning of the 2012 season.
However, it is Liam Moffatt’s understanding that Elverys agreed to ‘release the back of the jersey and the stadium naming rights as part of a consultation process’ with the previous Mayo GAA administration, shortly before he was elected as Board chairman last December.
“I understand that at the final part of the negotiations at the end of last year, which was just before my tenure, Elverys agreed to release the back of the jersey and stadium naming rights as part of that consultation process. And we’re very grateful for that as it provides an opportunity for a new partner for any potential commercial opportunities.”
Moffatt also said that County Board officers were also ‘looking at outsourcing Mayo GAA streaming services’ for 2021.
“We’ve seen huge progress in the area of streaming services from Mayo GAA, a huge demand for it, and we feel that product needs to be invested and further improved upon,” he said.

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